Hipstamatic Branches Out With A New iPad Magazine, Snap, And #MakeBeautiful Social Campaign
donderdag, 31 mei 2012 17:00
Onlangs kwamen we op de redactie dit artikel op techcrunch.com tegen.
” Hipstamatic has made a successful business out of its popular (and paid) iPhone camera app and the many features it has incorporated to enhance that photo experience: four million active monthly users and 50 million photos snapped through it each month. Now the company behind it, Synthetic, is looking to build on that foundation and create more engagement among the existing Hipstamatic community, and perhaps find new users in the process. Today, it becomes an iPad magazine publisher, with a monthly culture and lifestyle title for the iPad called Snap , consisting of original content and images created by Hipstamatic users. Unlike Synthetic’s paid Hipstamatic app, Snap will be free. Alongside that, the company is ramping up its social media profile, with the launch of #makebeautiful. This project will encourage Hipstamatic users to mark pictures using the hashtag to put them into a special stream on Twitter and Instagram and on its own site — the first time they’re aggregating their users’ photos in this way. While moving into magazine publishing might sound like a pivot too far for a developer of photo apps, in actual fact it’s not too far from Synthetic’s roots. “
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