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” It was just last September that we covered the launch of Prescreen , the startup founded by former Groupon and Zoosk execs that aimed to help independent films find the publicity they nearly always lack. To do so, they built a curated, on-demand video platform that would give filmmakers and distributors an alternative to traditional ad and distribution channels, while giving users an easy way to discover low-budget films they wouldn’t otherwise. In February, Prescreen redesigned and relaunched with Facebook Open Graph integration, and in March added Netflix founding exec Mitch Lowe to its advisory board. “

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” Hipstamatic has made a successful business out of its popular (and paid) iPhone camera app and the many features it has incorporated to enhance that photo experience: four million active monthly users and 50 million photos snapped through it each month. Now the company behind it, Synthetic, is looking to build on that foundation and create more engagement among the existing Hipstamatic community, and perhaps find new users in the process. Today, it becomes an iPad magazine publisher, with a monthly culture and lifestyle title for the iPad called Snap , consisting of original content and images created by Hipstamatic users. Unlike Synthetic’s paid Hipstamatic app, Snap will be free. Alongside that, the company is ramping up its social media profile, with the launch of #makebeautiful. This project will encourage Hipstamatic users to mark pictures using the hashtag to put them into a special stream on Twitter and Instagram and on its own site — the first time they’re aggregating their users’ photos in this way. While moving into magazine publishing might sound like a pivot too far for a developer of photo apps, in actual fact it’s not too far from Synthetic’s roots. “

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” Popular blogging platform Tumblr has quietly introduced a minor, but notable new feature: a better way to find contacts through your other social networking services or Gmail. On the page available at Tumblr.com/lookup  you can now connect your Gmail, Twitter and/or Facebook accounts to find all your friends’ Tumblr blogs. Handy. Well, handy if you’re the one doing the looking, I suppose. As Buzzfeed’s community moderator Ryan Broderick hilariously tweeted , “Great, thanks to the new http://www.tumblr.com/lookup/ page all my friends will find my One Direction fanblog I moderate!” Oh and yes they will, too. Because it appears that the option to remove yourself from social discovery is opt-out. While Tumblr doesn’t appear to have made an official announcement on this new feature yet (at least via the  official Tumblr blog , that is), the company did tweet, err… re-tweet , about the addition yesterday. “

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