Archief voor: juli, 2012

Facebook Better Get Mobile Quick. 102M People Accessed Solely From Mobile In June, Up 23% Since March

Onlangs kwamen we op de redactie dit artikel op techcrunch.com tegen.

” There’s a staggering new statistic in Facebook’s 10-Q SEC document today : 102 million people accessed Facebook solely from mobile in June, a massive 23% increase over the 83 million mobile-only users in March. 18.7% of its 543 million monthly mobile users don’t even visit its desktop site. That means if it can’t make its mobile advertising generate a lot more money within the next year, revenue could plummet like its stock price, down 6.2% today to $21.71. Another dead-serious new stat is that Facebook only grew 10% to 168 million in the US this last year, compared to the global average of 29%. There were bright spots in today’s 10-Q, essentially a deeper version of Facebook’s earnings report. Facebook only spent $24 million to acquire  Tagtile ,  Glancee ,  Lightbox , and  Karma Another positive was that Facebook’s monthly users in Brazil grew 146% this year to 54 million and India was up 84% to 59 million. That shows that in key emergent markets, growth is still strong. “



Read more ...

TWEET-VAN-DE-DAG 31/7/2012: ‘Mensen die vaak jarig zijn..’ via @ECvEgmond



Graag wil de redactie dit artikel van socialsocialmedia.nl met je delen

“De Tweet-van-de-dag is een losstaande tweet die humor bevat, iets opmerkelijks bevat, een toepasselijk oneliner uit, een beoordeling of iets anders opvallends met link heeft naar de actualiteit of andere factions of twitteruiting dat zeker gedeeld moet worden. De tweet is losstaand te begrijpen en niet zomaar…”



Read more ...

Wildfire Only Sells Ads Through Its Partner Adaptly, So Will Google Buy Them Too?

Lees hier het meest recente artikel van techcrunch.com.

” Wildfire, just acquired by Google , isn’t a social ads company. It relies on its partner Adaptly for access to ads APIs for Facebook and other sites. That means Google may buy Adaptly or another ads company any minute now. Otherwise Google will have to split the profits of social ads Wildfire will continue to sell through Adaptly “



Read more ...

Microsoft stopt met Hotmail en gaat verder met Outlook.com



Op de redactie willen we graag dit artikel van marketingfacts.nl met je delen

” Microsoft stopt volgend jaar met de online e-maildienst Windows Live Hotmail, beter bekend onder de (oude) naam Hotmail. In plaats daarvan komt het bedrijf met een vernieuwde Twitter- en Facebook-vriendelijke versie van zijn Outlook-mailprogramma. Dat maakte Microsoft vanavond bekend via een persbericht getiteld Say Hello to Outlook.com, New Modern Email from Microsoft. Lees meer over: Microsoft stopt met Hotmail en gaat verder met Outlook.com . “



Read more ...

Google Acquires Wildfire, Will Now Sell Facebook And Twitter Marketing Services [Update: $350M Price]

Onlangs kwamen we op de redactie dit artikel op techcrunch.com tegen.

” Google has just bought social marketing software developer Wildfire, which lets brands serve marketing and ad campaigns on Facebook, Google+, Twitter, Pinterest, YouTube and LinkedIn. Wildfire has grown to 400 employees over the last four years and now serves 16,000 customers. [Update: We've now learned from a source close to Wildfire that the company sold to Google for $350 million, higher than the $250 million price we and others previously reported.] The acquisition will allow Google to provide  advanced software and services to brands who want to run contests, sweepstakes, branded games and more on Google+. Wildfire will still operate as a marketing tool for brands on Google’s competing platforms, including Facebook, putting the search giant in a curious position where it earns money on the success of its rivals. Google bid on buying  Buddy Media but lost the deal  to Salesforce”



Read more ...


Tweets social media marketing