Lees hier het meest recente artikel van techcrunch.com.
” The ROI of social media is something of a black box for many e-commerce companies, but New York-based startup Olapic is beginning to change that. The company, which allows brands to collect user-generated photos from services like Facebook, Instagram and Twitter to display on their websites, is now offering an analytics suite to help retailers and brands understand what content works and how it’s affecting conversions. Olapic was founded by Pau Sabria, Luis Sanz and Jose de Cabo; they met while attending Columbia University, and this past summer the company closed on $1 million in seed funding from Bonobos and Warby Parker backer Great Oaks Venture Capital , plus Brad Harrison Ventures , Columbia University’s Lang Fund , and other angels. It’s now cash-flow positive. At the time of the initial funding, the team said the plan was to expand the software-as-a-service platform beyond the publishers and brands it had previously worked with (which included Condé Nast, Pepsi, NY Daily News, The Baltimore Sun, and various sports teams) to reach those in the e-commerce sector”