Categorie: Social media marketing

[Infographic] Social media en de business

dinsdag, 26 maart 2013 09:41 Geschreven door Redactie Social Marketing Online 0 Reacties


Graag wil de redactie dit artikel van socialsocialmedia.nl met je delen

” Social media is niet nieuw meer voor veel organisaties. Of het nu goed of slecht wordt ingezet, het feit is – volgens dit overzicht van begin 2013 – dat veel organisaties bezig zijn met social media. Ruim 75% zet social media in voor bedrijfsdoelstellingen volgens deze infographic van Press Assocation, die zich op basis van gegevens van Google en Techcrunch.com baseert. Ruim 11% van de betrokken organisaties zegt dit minder dan een jaar te doen. Ruim 20% zegt dit al meer dan drie jaar te doen.  Toegang tot sociale media Ruim 26% zegt de toegang tot social media te blokkeren en ruim 35% zegt het gebruik van social media te monitoren. Bijna 70% zegt een beleid te voeren op het gebruik van social media binnen de organisatie”



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Consumers Still Pretty Suspicious About Social Media Marketing, Forrester Survey Finds

donderdag, 21 maart 2013 18:21 Geschreven door Redactie Social Marketing Online 0 Reacties

Onlangs kwamen we op de redactie dit artikel op techcrunch.com tegen.

” Forrester has put out a new digital marketing report , off the back of a survey of more than 58,000 online consumers, looking at how brands can better sell themselves and create content that flies in the digital age. One interesting takeaway is a chart (see below) which shows how U.S. and European consumers react to different types of advertising/marketing content. While the finding that trust in ‘traditional’ push marketing techniques (such as banner ads) is at rock bottom in the online world  isn’t a surprise , the chart doesn’t make hugely encouraging reading for proponents of social marketing which also languishes near the bottom of the trust index, just above the mobile apps channel. “



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To Improve Conversations, Facebook Will Launch A Reply Feature And Most Active Threads On Pages And Popular Profiles

donderdag, 21 maart 2013 00:26 Geschreven door Redactie Social Marketing Online 0 Reacties

Op de redactie willen we graag dit artikel van techcrunch.com met je delen

” Facebook is preparing to roll out a new feature on Pages and popular Profiles that will help increase interactions with fans and readers: Replies. Up to now, visitors could comment on a post but others, including the Page owners themselves, would not be able to respond directly to them in cases of multiple people commenting on a post. Facebook has been running tests of the new feature since November last year ; now a source tells us it will be rolling out the feature more formally as an opt-in on Monday, March 25, before turning it on for everyone in July. “



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Gartner Finds Corporate Websites Still A Higher Digital Marketing Priority For U.S. Marketers Than Facebook – Just

woensdag, 13 maart 2013 13:17 Geschreven door Redactie Social Marketing Online 0 Reacties

Op de redactie willen we graag dit artikel van techcrunch.com met je delen

” If you thought corporate websites were gathering the equivalent of digital dust as marketers moonlight on social media to lure in the punters, think again. According to a new poll of U.S. marketers conducted by Gartner , corporate websites are ranked as the top digital activity for marketing “success” — beating marketing on social networks such as Facebook, Twitter and LinkedIn. Social media marketing, however, ranked as the next most important activity, equal in importance to online advertising. “



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Twitter Is Finally Preparing To Release Its Advertising API In Q1, Say Sources

maandag, 28 januari 2013 00:25 Geschreven door Redactie Social Marketing Online 0 Reacties

Lees hier het meest recente artikel van techcrunch.com.

” People have speculated that 2013 will be the year that Twitter will reach $1 billion in advertising revenues . That strategy could get a boost very soon with the entry of mass-market advertising: Twitter is finally gearing up to launch its advertising API some time in Q1. Aimed at large advertisers and their agencies, it will give them the ability to launch scaled-up campaigns across the social network, and it also opens the door to more sophisticated targeting and analytics tools in the process. According to several sources, the company has started briefing social media marketing agencies, which help brands and big advertisers plan and buy ads on social networks like Twitter, with conversations taking place just before the holidays. “I have been in discussions with Twitter and they contacted us right before the holidays saying it was getting close to having their advertising API ready,” one executive said. TechCrunch also spoke with a would-be advertiser, who said that his agency advised against changes in their Twitter ad strategy in the short-term “because their API will be changing” in Q1 of this year. “



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